Ever since my teenage years, I've had a passion for design and marketing. My journey began with coding on MySpace, of all places, where I first explored the world of digital creativity.

When I initially started university, I was determined to become a physiotherapist. My deep desire to help people was a driving force. However, as I grappled with challenging subjects like chemistry and physics, I began to question if science-based studies were the right fit for me. Simultaneously, I had opened my own small business, selling teething products. Handling all aspects of marketing and design for my venture, I fell head over heels in love with these tasks. It was at that moment I decided to pivot my degree to focus on business.

Once I made the switch, it felt like a cloud had lifted. My studies in business, marketing, and design felt like second nature to me. I knew I was on the right path.

I started my career in a boutique agency, and that's where I truly discovered my passion for helping women in business thrive. From there, I ventured into the world of big Australian e-commerce brands, honing my marketing skills. My journey eventually led me to a role in government, where I continued to develop my marketing career.

My STory